Most people tolerate mediocrity and “settle” for lower standards because subconsciously they have decided to dedicate their life to the pursuit of comfort (or the avoidance of discomfort). This comfort zone is where you only give 70% of your true effort, where you do the bare minimum, and where you do a job that is just “good enough”. There are no “true” challenges in the comfort zone and therefore, growth does not happen.
We believe in the pursuit of growth in every aspect of life that is important to us. This never-ending path is challenging and keeps getting harder as we grow, but this never-ending self-evolution is what excites us and gives us that healthy and long-lasting feeling of purpose and fulfillment in life.
We believe in giving our 100%. We thrive in being the underdog in situations. We welcome unexpected challenges and obstacles. We are not afraid of failing and making mistakes. We know that true growth only occurs in the midst of discomfort, pain and learning from previous mistakes and failures.
We set higher goals than are expected of ourselves and others. We put in more effort than we think is necessary to hit those goals. As individuals, team members and leaders, we outgive to exceed our own expectations, and that of our clients, customers and society at large.